The Hearth Shoppe offers an impressive selection of brand name fireplace products chosen for QUALITY and PRICE ranges to accommodate the individual needs and style preferences for home owners in West Central Wisconsin. Our experienced Fireplace Consultants will assist you in selecting the perfect fireplace from our full-line of gas, electric, and wood fireplaces, inserts, free-standing stoves, gas log sets, and non-combustible mantles. The Hearth Shoppe is your one stop shop from our showroom to your dream room!

FIREPLACES create instant ambiance to a room and can be reliable heat producers. The Hearth Shoppe will work with you to design a unique custom surround to accent your home’s décor and add significant value to your home. Our skilled craftsmen and technicians provide the expertise and talents to make your vision a stunning focal point of your home for years to come

INSERTS are perfect for homeowners who want to retrofit an existing fireplace (masonry or factory-built) with something more convenient and efficient. They can burn wood or gas offering superior efficiency and can either be vented or vent-free. Inserts are reliable heat producers, filling your room with a mix of warm air and radiant heat.

STOVES have been in use for centuries. Freestanding stoves are a great way to add more heat on cold winter days and are a very efficient heat source. Control of the fire, heat output, burn times and installation options are greatly improved. Some have blowers available to push heat into the room and other features, including pedestals and trim options or color options for enamel stoves.

REAL FYRE GAS LOGS/ RH PETERSON CO. For over 65 years Real Fyre has been creating the most beautiful gas fire products you can buy. The log sets are authentic looking and equally as beautiful with or without a fire burning. For those seeking a more contemporary look, Real Fyre also offers a wide range of stunning glass and stone designs. Our design consultants will walk you through the process of choosing vented or vent-free logs and natural gas or liquid propane gas heat. Our skilled technicians will provide a safe and industry standard installation for you.


MAGRAHEARTH NON-COMBUSTIBLE MANTELS are meticulously hand-crafted using patented, lightweight, fiber-reinforced concrete, molded from actual stone and wood pieces. MagraHearth non-combustible products are designed to be installed not only in standard applications, but can be placed closer to the fireplace opening than conventional mantels and surrounds. This both enhances the aesthetics of the fireplace and facing itself, and diverts the heat away from the TV, electronics or artwork above the fireplace.